Florida East Coast
January 25th to February 6th 1904
When You Own a F.I.A.T. you....
FIND IT ALL THERE
And Use Your Hand for Steering Only
SEND FOR ADVANCE BOOKLET
HOLLANDER & TANGEMAN, SOLE AMERICAN AGENCY
5 West 45th Street, New York City
FLORIDA STATE LIBRARY
State Library of Florida: Florida Collection, 796.72-F636 01
Extensive program for the second annual Ormond-Daytona Beach Races, administrated by the Florida East Coast Automobile Association. The program contains extensive information on early beach racing on Florida's Atlantic coast, including lists of the contestants in the 1903 and 1904 races, along with specifics about the cars they drove, the speeds they achieved, the horsepower of their engines, and other data. The program is also richly illustrated with advertisements for automobiles, parts, lubricants, and other supplies. Advertisers include Autolyte Gas Lamps, the Packard Motor Car Company, the Royal Motor Car Company, the Olds Motor Works, the American Automobile Association, Pope, the Central Automobile Company, the White Sewing Machine Company, FIAT, Darracq, Dewar's Famous Scotch Whiskey, Continental Tires, and the Peerless Motor Car Company, among others.