Video has not been digitized and is not available for online viewing.
15:25; B&W; sound; CA152; V-254
This footage contains several clips of Hugh Downs promoting Florida on the Today Show. Downs opens with a reading of the day's temperatures in Florida, then discusses the wide variety of activities one can enjoy in the Sunshine State, including: fishing; boating; shuffleboard; skiing; rodeo; diving; golf; swimming; and cultural offerings, such as, Seminole Indian villages, festivals and fairs. Footage of these activities plays while Downs talks in the background. He ends each segment by telling viewers how they can send off for a Florida Vacation Guide. Two segments feature the national weather report preceding Downs's promotional speeches.
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