Letter from Vice President and Publicity Director of Burdine's to Roxcy Bolton, 1969

Letter from Vice President and Publicity Director of Burdine's to Roxcy Bolton, 1969

Transcript

BURDINE'S
Sunshine Fashions
MIAMI, FLORIDA 33101
October 13, 1969
Mrs. David Bolton
1302 Alhambra Circle
Coral Gables, Florida
Dear Mrs. Bolton:
First, may I tell you how much Mr. Clifford and I appreciated the chance to meet with you, and to hear your explanation of your organization's concern with our "Men's Grille".
As I explained, the information given to us was expressed to our top management, and they agreed that it had some justification. Thus, we have made the decision to change the name, and the "men only" concept, as expeditiously as possible. We have ordered the signs to be changed, and they are to state "Executive Grille", with no reference to restrictions as to male or female usage. The signs will be changed as soon as our sign maker can construct the new signs.
Again, our thanks for the clear and concise statement of your goals. As we stated in our meeting, "thank heavens" for the good and devoted women of this community who have made it possible for us to enjoy a continued growth in south Florida for more than 71 years.
Sincerely, 
[Signature] S. M. McCOLLOCH
Vice President and Publicity Director.
SMMcC/hb
cc: Mr. Ken Clifford

Source

State Archives of Florida: Collection M94-1, Box 01, Folder 2

Description

Letter from S.M. McColloch, vice president of Burdine's department store, addressing Roxcy Bolton's request to change the "men only" concept of their in-store grille.