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State Archives of Florida
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Children's television programs
Educational television programs
Florida State University
National Educational Television
National Educational Television & Radio Center
Puppet television programs
WFSU (Television station : Tallahassee, Fla.)
WSRE-TV (Pensacola, Fla.)
WTHS-TV (Miami, Fla.)
WUFT (Television station : Gainesville, Fla)
WUSF Public Media
Subject - Corporate
Subject - Person
A Television series for young children produced by WFSU-TV, Florida State University Tallahassee, Florida
Characters in "Miss Nancy's Store" have been developed as distinctive personalities. In many instances the young viewer is able to predict the way a particular character will react to the situation being developed. By utilizing and developing continuing sequences with each character the children learn to anticipate reactions from opposing characters.
Exciting and entertaining format
Expands horizons and cultural appreciation
Encourages creative perception
Each program is developed around a "theme". The theme is chosen with the over-all idea of the program in mind in order to provide a vehicle by which each character can develop program segments.
Try as she does Miss Nancy can never quite keep a step ahead of Winny. No matter what idea Miss Nancy brings to Winny he somehow manages to turn that idea into a "Treasure Hunt. The "treasure" is his favorite feedbag filled with oats. As the store librarian, Winny delivers the mail each day and includes a weekly birthday party for the boys and girls.
A hippopotamus washer by trade but has only Hilda, the imaginary hippo, as a regular customer. He is a thoughtful, dependable character who shares his wealth of children's stories with the young viewers.
Baron Von Oppledrop
A flamboyant, old actor who appears daily on his miniature stage when given his cue by Miss Nancy[.] No trick is impossible; no feat is too dangerous, no part is too difficult for the ol' Baron . . . so he says. The truth is, that the Baron is somewhat of a bungling ham. Even the rabbit which he attempts to pull from his magic hat eludes him.
Miss Nancy . . . Proprietress of the store, is a warm and friendly person who welcomes the children to the store of happiness and surprises.
Miss Nancy often plays dress-up. Sometimes she portrays Mr. Finklepenny, the generous banker, who is a regular visitor in the store.
Justification of Need:
Since January 3, 1966, WFSU-TV, has produced Miss Nancy's Store. The sincere appreciation expressed in the hundreds of letters received from children and parents has been most gratifying.
Mr. Floyd Christian, superintendent, recognized the value of the series and has given it his personal endorsement and state support.
The series is syndicated to the Educational Television Stations in Miami, Tampa, Jacksonville, Gainesville, Pensacola and Tallahassee.
The Educational Television Service, an activity of Indiana University Foundation for Educational Television Stations, reported in April, 1966, that 84 % of the 95 educational stations surveyed ranked programs for children as the most sought after category of programming. The survey stated that: "It is a generally accepted idea that in order to build an audience, and hold it, it is necessary to have a 5-day a week schedule of children's programs. And most programmers also recognize that on each day they need an hour or more of programming to hold the children's attention and keep them coming back. Five hours a week of children's programming--or even 2 1/2--is a heavy production load. Not many stations can devote that much production time to such programs--and are therefore eager to find outside programming to help build a strip for children."
In the Dr. Wilbur Schramm Audience Survey conducted for National Educational Television, Miss Nancy's Store ranked number one in the programs offered by Channel 11.
In order to continue the production of "Miss Nancy's Store" at the level of excellence desired it is imperative that production funds be secured.
Educational television stations cannot advertise, but Corporation underwriting credit can be given.
"The following (preceding) program is brought to you through a production grant from-----------."
MISS NANCY'S STORE
will be seen
2 WTHS Television/Channel 2/Miami Potential audience --1,568,892
5 WUFT Television/Channel 5/Gainesville Potential audience--765,802
16 WUSF Television/Channel 16/Tampa Potential audience--1,562,125
23 WSRE Television/Channel 23/Pensacola Potential audience--203, 376
11 WFSU Television/Channel 11/Tallahassee Potential audience--222,071
7 WJCT Television/Channel 7/Jacksonville Potential audience--680, 253
A POTENTIAL FLORIDA TELEVISION AUDIENCE OF NEAR 6 MILLION EXISTS FOR MISS NANCY'S STORE
FISCAL YEAR 1966-67
Program Production/Transmission and Distribution
$200 per program
5 days per week; 52 weeks per year
260 programs per year ..................$52,000
Salaries per year ............................28,000
Stock Videotape for Distribution .......$ 1,874
Paid by Florida Television Commission
Chicago Manual of Style
Florida State University. WFSU-TV booklet about "Miss Nancy's Store". . State Archives of Florida, Florida Memory. <https://www.floridamemory.com/items/show/326652>, accessed 25 July 2021.
Florida State University. WFSU-TV booklet about "Miss Nancy's Store". . State Archives of Florida, Florida Memory. Accessed 25 Jul. 2021.<https://www.floridamemory.com/items/show/326652>.
AP Style Photo Citation
(State Archives of Florida/Florida State University.)