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The Beatles Are Back!
Published September 9, 2014 by Florida Memory
In 1964, the Beatles played their second and last Florida show as a band at the old Gator Bowl in Jacksonville. This was a particularly exciting and dramatic time for Floridians and for the Beatles. The band’s movie, A Hard Day’s Night, had recently premiered in the United States. Record breaking crowds were screaming at their shows while millions of viewers were swooning and shaking their Beatle wigs in front of the television. “Beatlemania” had taken hold in Florida and across the country. Yet this particular show was nearly canceled due to Hurricane Dora, racial segregation and the illegal sales of live Beatles footage. Recently, the State Archives and Florida Memory was privileged to receive never before seen photos of this nearly doomed event along with an eyewitness account from beginning to end. Read on as Annette Ramsey shares about the Beatles, her father’s dedication to getting her to the show despite the bad weather, and these incredible Fab Four photos.
I saw the Beatles on the Ed Sullivan show and loved them! Especially Paul! My dad found out that they were going to tour the U.S. and would be performing at the Gator Bowl in Jacksonville. So he bought tickets from a radio station. Our tickets cost $4.00 each and we sat in the bleachers. For $5.00 you could sit in front of the stage!
So the day of the concert came. It was September 11, 1964. I was 9 years old at the time and my dad was 39. A hurricane was predicted to come through…Hurricane Dora… and it did come the day before the concert. Because of the destruction my dad and I could not drive to Jacksonville as we had originally planned. My dad said to my mom “We have to find a way to get Annette to the concert and once we get there, we can figure out how to get back.” So my dad found a friend of a friend who had a commuter plane and he happened to have two seats available. It was my first plane ride! The Beatles plane landed right before ours and ours was still in the air but you could see them walk down the steps. The women in our plane took their shoes off and started beating them against the windows of the plane! Daddy was scared to death! When our plane landed everyone tried to run after the Beatles! But they were long gone.
Since we had arrived several hours before the concert, my Dad decided we should go downtown and have dinner. He was in the mood for a nice steak! So we went to a restaurant that happened to be across the street from the George Washington Hotel. While we are waiting for our meal my dad saw a reporter with a badge that said “Tampa Times.” At the time we had two newspapers in Tampa, the Times and the Tribune. So Daddy asked him if he had seen the Beatles. He said yes that he had covered an interview with them across the street at the George Washington Hotel. He was a photographer and his name was Vernon Barchard. He said he would show us where they were going to come out. Of course I wanted to go right then but Daddy was going to have his steak! After we finished eating we went across the street with Vernon to the parking garage at the George Washington Hotel. After what seemed like hours to me (but really wasn’t) they got out from the elevator and they were literally pushed against the wall by all the screaming fans. Vernon positioned himself to take a picture and my dad held me on his shoulders. When Paul came out Daddy pointed at Vernon and said “Tell Paul to smile and take the picture.”
It was very hard for the Beatles to get into their car and leave. Female fans jumped on the car and beat the windows with their shoes like on the plane!
I don’t remember how we got from the parking garage to the concert. We may have taken a cab? And I don’t remember any of the opening acts. The Beatles portion of the concert was late because photographers had been traveling around taking unauthorized film footage of them. The band wouldn’t start until they left. We sat in the bleachers. Our tickets cost $4.00 each. The bleachers shook because the women stamped their feet and you could hardly hear the Beatles because of the screaming! I have read that their set only lasted 37 minutes. It seemed longer to me.
After the concert we met Vernon at a pre-arranged place and he drove us back to Tampa. A week later he mailed me these photos. I am happy to share the photos with other Beatles fans. I am planning to return to Jacksonville in October to see Paul McCartney. My dad said he’ll pass this time and let me go with my husband!!
If you have photos, film footage or great memories of the Beatles in Florida please contact the State Archives. We would love to share your memories with the rest of Beatle fandom and the world!
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Chicago Manual of Style(17th Edition)
Florida Memory. "The Beatles Are Back!." Floridiana, 2014. https://www.floridamemory.com/items/show/295215.
Florida Memory. "The Beatles Are Back!." Floridiana, 2014, https://www.floridamemory.com/items/show/295215. Accessed August 14, 2022.
Florida Memory. (2014, September 9). The Beatles Are Back!. Floridiana. Retrieved from https://www.floridamemory.com/items/show/295215