The key to the FDC collection, this film tells in Kodachrome the story of the Florida Development Commission and the materials they handle, including brochures, coupons and photos. It shows photographers at work with models. The cinematographer uses a Kodak Cine-Special and one photographer goes underwater. A family arrives at the Welcome Center and gets a glass of orange juice. There are some industrial scenes, an aerial shot of the Old Capitol and a shot of the Sunshine Skyway. The film describes the Hospital Division and the Surplus Property Division. There is an introduction by Gov. LeRoy Collins and J. Saxton Lloyd (Chairman of FDC). The film shows an FDC meeting. Produced by Carey-Swain Inc.; sponsored by FDC.
Florida Memory is funded under the provisions of the Library Services and Technology Act, from the Institute of Museum and Library Services, administered by the Florida Department of State, Division of Library and Information Services.