People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida.

People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida.


Image Number

  • JJS0177

Year

  • 1947

Date Note

  • Photographed on March 19, 1947.

Series Title

General Note

  • A current (2012) nearby plaque in St. Petersburg reads, "On September 1, 1910, The Evening Independent, St. Petersburg's first daily newspaper, initiated its famous 'Sunshine Offer.' Proclaiming St. Petersburg to be the 'Sunshine City,' Lew B Brown, editor and owner of The Evening Independent, vowed to give the paper away 'absolutely free-without cost or condition-to subscribers and strangers alike...everyday the sun doesn't shine on St. Petersburg.' The offer, which remained in force until The Evening Independent merged into the St. Petersburg Times in 1986, attracted national attention, enhancing the city's image as a popular tourist and retirement community. Over this 76-year period, the paper was given away only 296 times!"

Rights

    Biography Note

  • Joseph Janney Steinmetz was a world-renowned commercial photographer whose images appeared in such publications as the Saturday Evening Post, Life, Look, Time, Holiday, Collier's, and Town & Country. His work has been referred to as "an American social history," which documented diverse scenes of American life from affluent northeasterners to middle-class Floridians. Steinmetz moved from Philadelphia, Pennsylvania to Sarasota, Florida in 1941.

Photographer/Personal Author

Physical Description

  • 1 transparency - col. - 4 x 5 in.

Subject Term

Geographic Term

Subject Corporate

Shelf Number

  • Location: 30713, B.

Learn more about the Steinmetz collection »

People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida.
People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida.

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People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida.
JJS0177

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People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida.
JJS0177

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Credit this photo

Chicago Manual of Style

Steinmetz, Joseph Janney, 1905-1985. People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida. 1947. Color transparency, 4 x 5 in. State Archives of Florida, Florida Memory. <https://www.floridamemory.com/items/show/245092>, accessed 16 December 2017.

MLA

Steinmetz, Joseph Janney, 1905-1985. People receiving free copies of the Evening Independent from a paper carrier on a rainy day in St. Petersburg, Florida. 1947. Color transparency. State Archives of Florida, Florida Memory. Accessed 16 Dec. 2017.<https://www.floridamemory.com/items/show/245092>.

AP Style Photo Citation

(State Archives of Florida/Steinmetz)