This film shows the beach at Silver Springs, a group of high school girls performing synchronized swimming, and a busload of students from the University of Florida arriving to practice their water show. A film crew makes a Coca-Cola commercial showing a model drinking a Coke underwater. Then, a Jantzen bathing suit commercial is filmed. The film also shows a boat tour, the Prince of Peace Memorial, Bartlett's Deer Ranch, and the Carriage Cavalcade. Produced by Guided Tours; sponsored by Silver Springs.
Florida Memory is funded under the provisions of the Library Services and Technology Act, from the Institute of Museum and Library Services, administered by the Florida Department of State's Division of Library and Information Services.