This film shows cities, attractions and things to do on the east coast of Florida. Producer Bill Beckley appears in a convertible leaving the airport at the start of the film. Viewers see the Daytona Speedway, Cape Canaveral, commercial growing, fishing for sailfish, a cruise ship and Miami hotels. The film also contains footage of parrots and flamingos at Parrot Jungle, the Miami Seaquarium, the Miami Serpentarium and William Haast milking a cobra. Also shown is footage of a large grouper; Whitehall, Henry Flagler's home; and the Florida Keys. Produced by Beckley Films and FDC; sponsored by Eastern Airlines.
Florida Memory is funded under the provisions of the Library Services and Technology Act, from the Institute of Museum and Library Services, administered by the Florida Department of State, Division of Library and Information Services.