Three models representing the colors red, yellow, and blue demonstrate how to have fun in Miami Beach, the "one place where colors and people come together." Viewers see a variety of available foods, nightlife, water sports, and other recreation. There is shopping, where "there are all sorts of groovy things and groovy people," as well as dog racing, horse racing, and jai-alai. The film ends with scenes from the Everglades. Produced by Coronado Studios; sponsored by the Tourist Development Authority of Miami Beach.
Florida Memory is funded under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services, administered by the Department of State's Division of Library and Information Services.