This film shows cities, attractions and things to do on the east coast of Florida. Producer Bill Beckley appears in a convertible leaving the airport at the start of the film. Viewers see the Daytona Speedway, Cape Canaveral, commercial growing, fishing for sailfish, a cruise ship and Miami hotels. The film also contains footage of parrots and flamingos at Parrot Jungle, the Miami Seaquarium, the Miami Serpentarium and William Haast milking a cobra. Also shown is footage of a large grouper; Whitehall, Henry Flagler's home; and the Florida Keys. Produced by Beckley Films and FDC; sponsored by Eastern Airlines.
