Letter, Harmon W. Shields to R.V. Turner regarding canned lisa - May 26, 1965

299297
Date
1965-05-26
Collection
Selected Documents
Description
This letter was written by Harmon W. Shields, Director of marketing for the Florida Board of Conservation to R.V. Turner at the Florida State Prison at Raiford. The Florida Board of Conservation had been attempting to reform the public image of mullet by renaming it "lisa." The hope was that this wo...
Type
text

Recipe for Lisa Casserole, 1963

299293
Date
1963
Collection
Selected Documents
Description
Recipe for lisa casserole. The Florida Board of Conservation had been attempting to reform the public image of mullet by renaming it "lisa." The hope was that this would allow the Florida seafood industry to begin canning and marketing the fish to customers nationwide as an alternative to canned tun...
Type
text

Recipe for Lisa Guacamole, 1963

299294
Date
1963
Collection
Selected Documents
Description
Recipe for lisa guacamole. The Florida Board of Conservation had been attempting to reform the public image of mullet by renaming it "lisa." The hope was that this would allow the Florida seafood industry to begin canning and marketing the fish to customers nationwide as an alternative to canned tun...
Type
text

Draft script for radio spot promoting seafood recipe book, 1965

299295
Date
1965
Collection
Selected Documents
Description
Draft script for a 30-second radio advertisement for free seafood recipe books published by the Florida Board of Conservation. The Board distributed this and other spots of varying lengths to radio stations across the state to promote its new seafood recipe book, designed to promote the consumption ...
Type
text

Letter, Harmon W. Shields to Lou Cohen regarding fish smokers - December 10, 1965

299300
Date
1965-12-10
Collection
Selected Documents
Description
Written by Harmon W. Shields, Director of Marketing for the Florida Board of Conservation to Lou Cohen of Food Fair Stores, a supermarket chain. Shields informs Cohen that the Florida Legislature had just authorized a marketing division for the Florida Board of Conservation, and that the division ha...
Type
text

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