A young man decides on a college by watching a film (within this film) called, "Universities Throughout Florida." He sees: girls practicing archery and fishing at FSU; FAMU, "for the Negro youth of Florida"; UF; Bethune-Cookman College, the "center of interracial goodwill"; Stetson University; Rollins College; Florida Southern College and its Frank Lloyd Wright buildings; University of Tampa, "working for Americanism in practice"; and University of Miami. Then, it is the young man's first day on campus, and he is given a tour by the, "big man on campus." The projection print is a black and white copy. BA077 is the same film with slightly different scenes at the head and tail. Produced by Florida State Advertising Commission and Ball Productions of Miami.
Florida Memory is funded under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services. Florida’s LSTA program is administered by the Department of State's Division of Library and Information Services.