|s1159_b001_f11_01||Letter, Harmon W. Shields to Lou Cohen regarding fish smokers - December 10, 1965||text||Seafood--marketing|
Letter, Harmon W. Shields to Lou Cohen regarding fish smokers - December 10, 1965
- Written by Harmon W. Shields, Director of Marketing for the Florida Board of Conservation to Lou Cohen of Food Fair Stores, a supermarket chain. Shields informs Cohen that the Florida Legislature had just authorized a marketing division for the Florida Board of Conservation, and that the division had $300,000 to spend on seafood marketing annually. One of the strategies the division intended to pursue to increase public consumption of Florida seafood was to promote the use of portable fish smokers. Shields describes some of the promotional strategies the division intended to pursue, and essentially asks Cohen to get his chain of stores involved in marketing the smokers to consumers. If Cohen agrees to this, Shields says he would contact Anheuser-Busch and Kraft Foods to get them involved as well.