1 item found
Collection ID is exactly "40" AND Subject contains "Supermarkets"
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Letter, Harmon W. Shields to Lou Cohen regarding fish smokers - December 10, 1965

Letter, Harmon W. Shields to Lou Cohen regarding fish smokers - December 10, 1965

Date
1965-12-10
Description
Written by Harmon W. Shields, Director of Marketing for the Florida Board of Conservation to Lou Cohen of Food Fair Stores, a supermarket chain. Shields informs Cohen that the Florida Legislature had just authorized a marketing division for the Florida Board of Conservation, and that the division had $300,000 to spend on seafood marketing annually. One of the strategies the division intended to pursue to increase public consumption of Florida seafood was to promote the use of portable fish smokers. Shields describes some of the promotional strategies the division intended to pursue, and essentially asks Cohen to get his chain of stores involved in marketing the smokers to consumers. If Cohen agrees to this, Shields says he would contact Anheuser-Busch and Kraft Foods to get them involved as well.
Collection
Identifier Title Type Subject Thumbnail
s1159_b001_f11_01Letter, Harmon W. Shields to Lou Cohen regarding fish smokers - December 10, 1965textSeafood--marketing
Supermarkets
Seafood industry
/fmp/selected_documents/thumbnails/s1159_b001_f11_01.jpg
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