Florida Memory is administered by the Florida Department of State, Division of Library and Information Services, Bureau of Archives and Records Management. The digitized records on Florida Memory come from the collections of the State Archives of Florida and the special collections of the State Library of Florida.
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Joe Steinmetz testing the new Graflex 35mm camera near the municipal casino on Lido Beach, Florida.
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Photographer
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Collection
N2011- 7, Photographic collection, 1930s-1970s; Box 9
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Personal Subjects
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General Note
Accompanying note: "S took series of color slides with this new Graflex 35mm camera on a trip around Fla. & made a cassette recording for a slide talk that Graflex showed at the Graflex opening presentation before the Press + photo dealers + distributors in NYC which was well received."
Biographical Note
Joseph Janney Steinmetz was a world-renowned commercial photographer whose images appeared in such publications as the Saturday Evening Post, Life, Look, Time, Holiday, Collier's, and Town & Country. His work has been referred to as "an American social history," which documented diverse scenes of American life from affluent northeasterners to middle-class Floridians. Steinmetz moved from Philadelphia, Pennsylvania to Sarasota, Florida in 1941.
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Chicago Manual of Style
Steinmetz, Lois Foley, d. 1968. Joe Steinmetz testing the new Graflex 35mm camera near the municipal casino on Lido Beach, Florida. 1950 (circa). State Archives of Florida, Florida Memory. <https://www.floridamemory.com/items/show/246484>, accessed 18 June 2026.
MLA
Steinmetz, Lois Foley, d. 1968. Joe Steinmetz testing the new Graflex 35mm camera near the municipal casino on Lido Beach, Florida. 1950 (circa). State Archives of Florida, Florida Memory. Accessed 18 Jun. 2026.<https://www.floridamemory.com/items/show/246484>
AP Style Photo Citation
(State Archives of Florida/Steinmetz)
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