Why We Treasure the Treasure Coast

The Treasure Coast is a section of Florida’s Atlantic coastline located roughly between Vero Beach and Miami. Locals could point to lots of reasons why this part of Florida deserves to be “treasured,” but which treasure earned it the name? The miles of white sandy beaches? The once-prominent and lucrative pineapple industry in the area?

It turns out the name “Treasure Coast” is much more literal. Nearly 300 years ago, in 1715, a fleet of 11 Spanish ships was wrecked just offshore between the mouth of the St. Lucie River and Cape Canaveral.

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