Farming at Fellsmere

The town of Fellsmere is located just west of Sebastian off Interstate 95 in Indian River County. It was one of many small communities wrestled from the swampy plains of South Florida in the early 20th century to serve the growing number of farmers making their living in the region.
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J.C. Penney Had a Farm

If you ever find yourself in Northeast Florida looking for a pleasant route for driving, we recommend State Road 16 between Green Cove Springs and Starke. There’s not much traffic, the scenery is nice, and you’ll pass through a remarkable relic of Florida history called Penney Farms. At first glance, the town bears the usual hallmarks of a North Florida village – large shade trees, wood-frame houses, and a historical marker here and there. Read one of those markers, however, and you’ll learn that Penney Farms was a planned community, developed from scratch in the 1920s by the department store tycoon J.C. Penney himself.
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