Why We Treasure the Treasure Coast

The Treasure Coast is a section of Florida’s Atlantic coastline located roughly between Vero Beach and Miami. Locals could point to lots of reasons why this part of Florida deserves to be “treasured,” but which treasure earned it the name? The miles of white sandy beaches? The once-prominent and lucrative pineapple industry in the area?

It turns out the name “Treasure Coast” is much more literal. Nearly 300 years ago, in 1715, a fleet of 11 Spanish ships was wrecked just offshore between the mouth of the St. Lucie River and Cape Canaveral.

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When the Dam Breaks…

The threat of hurricanes and tropical storms is an inescapable part of living in Florida. To experience their wrath is to confront head-on the brutal power of Nature. Ask around, and many Floridians will be able to name the larger ones they’ve witnessed or heard of. Betsy, Donna, Andrew, and Charley usually make the list.

Some of Florida’s most destructive hurricanes, however, hit the state long before the National Weather Service began assigning names to tropical cyclones. One of the deadliest of these remains known to history only as the Okeechobee Hurricane of 1928.
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