By the 1960s, Florida was a tourist’s playground. Any family could find something to do, whether it was to hit the beach, catch a few roller coaster rides at the Miracle Strip, stroll through the lush scenery of Cypress Gardens, or take in the historic sights of Key West or St. Augustine. In Florida, you could do anything. But where could you do everything?
Performing dolphins (or porpoises) at Floridaland (1967).
Floridaland near Sarasota aspired to be that place. The park was located on fifty acres between U.S. Highway 41 and Sarasota Bay. It opened on Christmas Day in 1964, and offered ten distinct attractions for one admission price. From the moment visitors walked through the gates and received greetings from the talking macaws posted there, they had the freedom to explore and take in all kinds of entertainment.
One option was to travel back in time and visit the ghost town attraction, where pistol-packing sheriffs would periodically save the day from robbers and troublemakers. Watching the spectacle was tough work, of course, so the Golden Nugget Saloon was nearby to provide refreshments and a show.
Wild West show at Floridaland’s Ghost Town (1960s).
“Miss Kitty” performs in a stage show at the Gold Nugget Saloon at Floridaland (1960s).
Families more interested in modern action could choose to visit one of Floridaland’s many shows featuring trained porpoises. Handlers coaxed these animals into doing almost anything for a couple of fish. They jumped high into the air on cue, jumped through the proverbial hoops, and even donned costumes to delight their patrons. On one occasion, Floridaland officials organized the world’s first known “porpoise to porpoise” long distance call. Moby Dick, one of Floridaland’s porpoise performers, contacted his colleague Keiki at Sea Life Park in Hawaii on May 14, 1965 using a specially designed phone. The two chattered for more than five minutes before hanging up.
Porpoise jumps through a pair of hoops over a trainer’s lap at Floridaland (1960s).
Floridaland’s sheriff had a little help from this porpoise, who donned a hat and gun in this stunt (1960s).
Other popular animal attractions included Billy Goat Mountain, Deer Park, and the “nursery.” These were especially popular with the youngsters, as they could feed many of the animals by hand and watch them perform up close and personal.
“Billy Goat Mountain” at Floridaland (1965).
Children bottle-feed Floridaland’s youngest residents at the “nursery” (1960s).
Floridaland enjoyed great success, enough to convince Holiday Inn to build a hotel near the resort only three years after it opened. There were challenges, however. The tanks containing the park’s trained porpoises drew their water from the surrounding bays, which made them vulnerable to contamination with insecticides and dangerous red tide algae. On at least one occasion, the performing animals had to be removed from their home by stretchers and temporarily placed in the swimming pool of the nearby Holiday Inn. Furthermore, the cost of running such an extensive set of attractions was high. Ultimately, this cost became unsustainable. The owners attempted to bump up gate receipts by adding more rides, gardens, and longer shows, but it was not enough. The park closed on July 2, 1971.
Floridaland’s tour train (1965).
Floridaland lasted less than a decade, but its attractions were still enjoyed by many, as today’s photos from the Florida Photographic Collection reveal. What were your favorite Florida tourist attractions to visit when you were growing up? Tell us about it by leaving us a comment below.
Also, if you happen to be in the Tallahassee area on Friday, October 17th, visit the State Archives’ slideshow exhibition entitled “The Golden Age of Florida’s Miracle Strip.” The cycling slideshow will feature over 150 historic images of Panama City Beach and its famed Miracle Strip tourist district from the 1930s through the 1970s. Melody May, a promotional model long associated with the Miracle Strip, will be present, and tourism historian Tim Hollis is scheduled to speak about the history of the tourism industry in the Panama City area. Parking and admission are free, and complementary refreshments with a Florida tourism theme will be provided. The event will last from 6-8pm, and will be located in the lobby of the R.A. Gray Building at 500 S. Bronough St. in Tallahassee. Contact the State Archives at 850-245-6719 with any questions.