The 1964-1965 New York World’s Fair: Florida on Display

Summertime is well and truly underway here in Florida, and people from all over the world are coming to enjoy what our state has to offer.  In the summers of 1964 and 1965, however, Florida came to them as part of the World’s Fair, held in New York City’s Flushing Meadows Park.

Presided over by the iconic Unisphere, the fair ran for more than a year, from April 1964 to October 1965, with a break for the New York winter.  With the theme “Peace Through Understanding,” the fair was a showcase of the latest and greatest; from cutting edge technology to works of art from all over the world.  Dozens of other countries had a presence, along with many US states and several prominent corporations.  Visitors could marvel at Bell Laboratories’ video phone technology, admire the Ford Mustang – unveiled to the world for the first time at the fair – or sample any number of foreign cuisines.

Florida’s pavilion, rather than looking forward to the wonders of a utopian future, was an exhibition of the progress being made and the pleasures to be had in Florida; potentially on the very same day.  Indeed, visitors could even book a flight south right in the pavilion.  As one promotional video put it, Florida’s pavilion had “pretty girls, orange juice, and jumping porpoises.” In addition, the exhibit boasted shops, works by Floridian artists, and other attractions; all topped by the enormous illuminated orange of the Citrus Tower.

Porpoises performing for a happy audience, the main Florida pavilion is visible in the background.

Porpoises performing for a happy audience, the main Florida pavilion is visible in the background.

Among the attractions was a water-ski show, offered free to the public courtesy of Florida. There were regular showings hosted every day in a large amphitheater adjacent to the pavilion proper.

Among the attractions was a water-ski show, offered free to the public courtesy of Florida. There were regular showings hosted every day in a large amphitheater adjacent to the pavilion proper.

Miss Florida 1965 Carol Blum demonstrates her water skiing ability in the Florida aquadrome.

Miss Florida 1965 Carol Blum demonstrates her water skiing ability in the Florida aquadrome.

There were numerous guest acts, including performances by several Florida high school bands.  Also appearing was a group of Seminole alligator wrestlers who, according to Fair correspondence, “preferred to wrestle very large alligators” and were willing to bring their own to accommodate.  Accounting for all the various exhibits, demonstrations, and shows, Florida’s pavilion was among the largest at the fair.

Florida’s exhibit eventually ranked as the seventh most popular out of more than 150 at the fair by its end. The Florida pavilion only placed behind the likes of General Motors or the Vatican, who had Michelangelo’s Pietà brought to the fair at great expense.  The famous sculpture weighed some twenty thousand pounds including its marble base.  All told, close to fourteen and a half million fairgoers visited the Florida pavilion in the 1964 and 1965 World’s Fair seasons.  Were you or someone you know one of them?  Let us know in a comment!

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3 thoughts on “The 1964-1965 New York World’s Fair: Florida on Display

  1. I was young but I remember visiting the Florida pavilion and marveling at the display of a bright, sunny, Florida home interior/exterior. It was so open and airy – a sharp contrast from the New York City urban landscape in which I lived.

  2. I was a proud member of the Lake Worth High Shool Band as a majorette and was so very proud to represent Florida while twirling my baton on a bridge while the porpoise jumped beneath me. It is a very special memory to this day!

  3. I, too, visited the ‘Florida Home’ that Gerri mentioned, and remember immediately recognizing it as a carbon copy of the home my family had moved into in December 1959, near Orlando! My parents had bought it from the same developer who showed the model at the World’s Fair four years later. I tracked down that home on the east side of Orlando a few years ago. We’d moved into it brand new, great middle class neighborhood. Sadly, the neighborhood has gone downhill, weeds in yards, etc- no longer middle class. But the home was recognizable and I took photos for ‘then and now’ comparisons. And I have Orlando-and-New York comparison photos too.

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