The Day They Gave a Florida Island Away on "The Price is Right"

If you’ve ever seen the hit daytime show The Price is Right, you know they’ll give away just about anything. Toasters, exercise equipment, new cars, bread makers, trips to Italy – you name it, they give it. But have you ever heard of The Price is Right giving away an island?

Excerpt of map of Putnam County showing Bear Island in the middle of Crescent Lake (1990).

Excerpt of map of Putnam County showing Bear Island in the middle of Crescent Lake (1990).

Well, not the entire island. But Bill Cullen, the host of the show before CBS took it over, did give away a nice chunk of Florida real estate on Bear Island in the middle of Crescent Lake, which straddles the border between Putnam and Flagler counties near the Atlantic coast. The date was December 11, 1961, and the movie Mysterious Island, based on the popular Jules Verne novel of the same name, was about to be released in theaters by Columbia Pictures.

Columbia and the Price is Right folks had gotten together and planned a whole show promoting the movie release. One lucky winner would walk away with the keys to a new two-bedroom house on their very own (part of) “Mysterious Island,” complete with a dock and the latest amenities.

The house on

The house on “Mysterious Island,” locally known as Bear Island (1961).

Mr. and Mrs. Henry Freeman of New York were the lucky winners of the “Mysterious Island” house. They were flown to Crescent City for a ceremony at their new home, where they were given the keys, the deed to the land, and a private screening of Mysterious Island. Columbia filmed all of this and used it to help promote the movie.

Mr. and Mrs. Henry Freeman, the lucky winners of the

Mr. and Mrs. Henry Freeman, the lucky winners of the “Mysterious Island” house (1961).

The Freemans appeared to be very pleased with their new home on “Mysterious Island,” but they ended up not doing much with it. After the ceremony and a fishing trip, they returned to New York and reportedly never returned. In early 1964, the local newspaper reported that Jake Ward, the developer who owned the rest of the island, had bought the house. He hoped to perpetuate the “Mysterious Island” theme and create an attractive housing development.

Mr. and Mrs. Henry Freeman enjoying their first (and apparently last) fishing trip on Crescent Lake (1961).

Mr. and Mrs. Henry Freeman enjoying their first (and apparently last) fishing trip on Crescent Lake (1961).

The island is still privately owned today. There’s not much there, aside from the house and a landing strip. There’s no telling whether the owners even know the unique history of the place. But now you do!

You never know what kinds of quirky Florida history will show up when your browse the Florida Photographic Collection. Tell us about the interesting photos you’ve found by sharing on our Facebook page or leave a comment below.

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3 thoughts on “The Day They Gave a Florida Island Away on "The Price is Right"

  1. My family owned the island during the late 60s. I’ve spent many nights there in the house. Skied and swam in the tea colored water. Lots of armadillos on the airstrip. Fished for speckled perch. Many memories.

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